It’s been only a week since Efe Obiomah released her PR book, and the industry is raving about it. The Industry Newspaper was first to break the news that it would be released on 16 February, and the reactions on LinkedIn and other social media platforms were instant — a wave of unmistakable commendation and anticipation.
One LinkedIn user commented, ‘Over the years, I have watched her consistently question assumptions in our industry and push for deeper thinking in PR practice across Nigeria and Africa. Not for applause. Not for trend. But because she genuinely believes we can do better.’
Another wrote, ‘Congratulations. It is exciting to hear of your Influence and Progression Model.
Models were critical and contributory in the development of mass communication.’
Yet another added, ‘Full support for this vision is what I have. Even down to the tools and analysis we use. There is a need to hold the bull by the horns. Thank you very much, Efe Obiomah.’
Tech Economy frames the book as ‘less of a memoir and more of a technical manual for the modern “Influence Economy.“‘
‘By codifying 20 years of experience in marketing and PR into a structured resource, Obiomah is providing a “Growth Hack” for the next generation of communicators,’ Tech Economy writes.
For years, Efe Obiomah has been focused on demystifying public relations practice in Nigeria, blogging on the topic on Medium, and her opinion pieces have been featured in publications including BusinessDay, Brand Communicator and Marketing Edge. She is also a celebrated public relations trainer and sought-after speaker. For many, it was only a matter of time before she wrote a public relations book.
Obiomah explains that because of her unique combination of skills — straddling PR and marketing — she approaches public relations with a distinct analytical lens. ‘That’s what sets her book, 𝘏𝘰𝘸 𝘵𝘰 𝘉𝘶𝘪𝘭𝘥 𝘢 𝘚𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘗𝘶𝘣𝘭𝘪𝘤 𝘙𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘊𝘢𝘳𝘦𝘦𝘳 𝘪𝘯 𝘕𝘪𝘨𝘦𝘳𝘪𝘢, apart,’ she said.
Speaking about the title and cover design, she noted that she wanted it to be very clear that the book is a guide, not a textbook. Adding that ‘adaptation and localisation are crucial in communication,’ she said it was also important to emphasise the book’s focus on PR practice in Nigeria, because although communication is now borderless, foreign textbook knowledge doesn’t always apply in Nigeria. This thinking also influenced the cover design.’
In this book, ‘I draw on my experience and reference marketing, advertising and public relations authorities to buttress my points,’ she said.
