Our brand story
Brand Spark is a public relations firm in Nigeria. We apply contemporary solutions in building brands for forward-thinking individuals and organisations.
Changing mindsets about public relations in Nigeria
When most Nigerians think about public relations, they think about media relations. When they think about branding, they think about advertising, and when they think about brands, they think about products and services. We want to change these mindsets by building bankable personal and corporate brands.
At Brand Spark, we define, build, and protect brands.
Using public relations to build brands
We operate as lifetime partners, offering end-to-end solutions spanning strategic advisory, brand identity development, campaign management, creative production, crisis communication, and reputation management. For this reason, we refer to ourselves as ‘Brand Builders.’
So, whether it is launching a new product, promoting an idea, influencing public opinion, showcasing sustainable business practices or defending a personality or business in crisis, our goal is to build people and organisations into reputable brands by fostering strong relationships with those who matter so they can be profitable. However, we ensure that the brands we build have a strong purpose.
A holistic approach to public relations
We adopt a holistic approach to brand and reputation management by integrating paid, earned, shared and owned media to deliver synergy in communication. This integrated media strategy allows us to focus on who the target audiences are and how and where to reach them.
For new brands, we grow visibility quickly to ensure that the brand sparks; and for established brands, we add the spark to re-energise them. As a contemporary public relations firm in Nigeria, this means deploying social media marketing and influencer programmes as much as pursuing newspaper editorials or television interviews.
Since public relations is about relationships, our solutions may not even feature media relations. What matters most is that the client’s objective is met, and the tool for achieving it may very well be an event.
What we do for you
We help you become reputable so that you can attract customers and investors.