Almost anyone can start a podcast and talk about just anything. You do not have to be a journalist. A person, a couple, or a few people sit across from each other at a table with microphones, conversing, and you have a podcast. In some instances, the podcasts are cosy. The hosts and guests sit […]
22
Jun
Jun
Public relations professional, author, marketing strategist, and founder of Brand Spark, Efe Obiomah, has been shortlisted as a finalist in the Publication category of the 2026 National Spokesperson Awards, one of Nigeria’s foremost recognitions for excellence in strategic communication and public affairs. The nomination recognises Obiomah’s recently published book, How to Build a Successful Public […]
08
Jun
Jun
The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) hosted its June 2026 PR Clinic on 4 June, and it was a truly special moment for Brand Spark’s Founder, Efe Obiomah. Fresh off the release of her new book, How to Build a Successful Public Relations Career in Nigeria, Efe was honoured by […]
01
Apr
Apr
Picture this: at a recent client meeting, the CEO announced a sales incentive and said to the marketing manager, ‘Make sure everyone is aware.’ HR, sales, production, and marketing were all in the room, yet no one owned internal communication. A couple of weeks later, in the same meeting room, the team discussed staff disappointment […]
02
Mar
Mar
I read a LinkedIn post recently about how a Nigerian real estate company turned its business around. According to the writer, the biggest challenge real estate companies face in Nigeria is distrust. This distrust results from using prospective homeowners’ funds to build properties and missing delivery deadlines. After realising this, the company decided to diversify […]
02
Mar
Mar
A journalist offered to write a news story for my upcoming PR training, so I sent her a press release. She responded, stating it would be stronger if it began with a statement from me – she wanted me to comment on the recent crisis faced by Nigerian celebrities and social media influencers to make […]
23
Feb
Feb
It’s been only a week since Efe Obiomah released her PR book, and the industry is raving about it. The Industry Newspaper was first to break the news that it would be released on 16 February, and the reactions on LinkedIn and other social media platforms were instant — a wave of unmistakable commendation and […]
03
Feb
Feb
It’s 2026. New political parties are gaining ground, politicians are cross-carpeting at record speed, and opposition battles are gearing up to become loud, emotional, and fierce. As always, Nigerians will call for civility – urging politicians to focus on issues rather than personal attacks. Yet many will ignore this call, not necessarily out of malice, […]
28
Jan
Jan
TV interviews in Nigeria or anywhere in the world are delicate moments. Whether you’re a business leader, public official, NGO spokesperson, or celebrity, those few minutes on air can shape public perception, influence trust, and determine how your message is received. Yet many guests walk into the studio unprepared. Because we all have conversations, most […]
12
Jan
Jan
The answer to ‘what is the state of media training in Nigeria’ is one word: misunderstood. There needs to be an alternative term for media training because if you ask the layman on the street about media training in Nigeria, they will tell you that media organisations do not invest enough in training journalists. Google […]