As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
30
Jun
Jun
Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
03
Mar
Mar
As a Nigerian PR professional, I was ahead of my time in 2012 when I started demanding that my event videographers edit event coverage footage to 5-minute clips. What most Nigerian videographers did back then was record an entire two-hour event without any editing, burn it onto a DVD and dump it with the client. […]
10
Feb
Feb
As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. Most people also had to travel abroad to attend short courses to gain knowledge on brand building. For these reasons, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn […]
10
Jan
Jan
Have you ever attended a brand workshop where you were told that brands are like people? Yet, whilst most businesses are deliberate about building their organisational or product brands, entrepreneurs and executives fall short in building their personal brands. In 2025, this is a non-negotiable. Personal branding has enormous benefits, one of which is that […]
28
Oct
Oct
Like a speaking engagement, moderating a panel discussion is a way to build your personal brand and increase your visibility as a business owner, executive or public relations practitioner. However effectively moderating a panel discussion requires some preparation. Here are the seven steps I followed in moderating the panel discussions at the Mindsplace Awakening Summit […]
16
Jul
Jul
This seems like a question for the beginning of the year, but 16 July is World PR Day, WPRD, so what better time to ask? The 2024 theme for WPRD is “The Future of Public Relations in a Changing World” and we cannot look into the future without looking at the past. So, my response […]
10
Jun
Jun
Today’s post is about dumbing it down and keeping it simple stupid (K.I.S.S) because there is still a low understanding of what public relations is. We’re going back to basics and getting familiar with some of the most popular public relations terms associated with the profession. Article We are tempted to say that A is […]
21
May
May
People make mistakes and accidents happen, so crises are inevitable in business. Where there is a crisis, there will be negative publicity. We do not subscribe to the notion that “All publicity is good publicity,” but believe you can turn negative publicity positive through a strategic process. Here are five tips to help you manage and transform a challenging […]
10
Apr
Apr
Since discovering the PESO Model™ Framework six years ago, I have advocated for its use. The original framework resulted from careful observation of PR industry trends and, in a sense, predicted the industry’s trajectory. Through the years, we have seen the increased relevance of this framework as the power of social media unfolded and some […]