For the third consecutive year, Brand Spark is supporting HealthTech company Mindsplace at its annual World Mental Health Day Awakening Summit on 10 October. The edition, themed ‘Let It Out: The Power of Being Heard,’ will take place at the Nigeria Law School in Victoria Island, Lagos, in collaboration with Serenity Sisterhood Initiatives, an NGO […]
Author Archives: Efe Obiomah
05
Oct
Oct
LinkedIn, as a social medium, is in a league of its own. That’s because, unlike other social networks such as Facebook and Instagram, which were created for social networking between individuals, LinkedIn exists for the business professional. While individual profiles initially served as online resumes, the platform has evolved into a space where like-minded professionals […]
14
Sep
Sep
Recently, someone asked me: ‘How does your organisation distinguish between PR and marketing in practice?’ I didn’t respond from my organisation’s perspective, but what I believe should be the perspective of corporate organisations. Here’s what I said: The organisation should distinguish between PR and marketing by first acknowledging that, while there’s an intersection, they are […]
14
Jul
Jul
Almost anyone can start a podcast and talk about just anything. You do not have to be a journalist. A person, a couple, or a few people sit across from each other at a table with microphones, conversing, and you have a podcast. In some instances, the podcasts are cosy. The hosts and guests sit […]
01
Apr
Apr
Picture this: at a recent client meeting, the CEO announced a sales incentive and said to the marketing manager, ‘Make sure everyone is aware.’ HR, sales, production, and marketing were all in the room, yet no one owned internal communication. A couple of weeks later, in the same meeting room, the team discussed staff disappointment […]
02
Mar
Mar
I read a LinkedIn post recently about how a Nigerian real estate company turned its business around. According to the writer, the biggest challenge real estate companies face in Nigeria is distrust. This distrust results from using prospective homeowners’ funds to build properties and missing delivery deadlines. After realising this, the company decided to diversify […]
02
Mar
Mar
A journalist offered to write a news story for my upcoming PR training, so I sent her a press release. She responded, stating it would be stronger if it began with a statement from me – she wanted me to comment on the recent crisis faced by Nigerian celebrities and social media influencers to make […]
03
Feb
Feb
It’s 2026. New political parties are gaining ground, politicians are cross-carpeting at record speed, and opposition battles are gearing up to become loud, emotional, and fierce. As always, Nigerians will call for civility – urging politicians to focus on issues rather than personal attacks. Yet many will ignore this call, not necessarily out of malice, […]
28
Jan
Jan
TV interviews in Nigeria or anywhere in the world are delicate moments. Whether you’re a business leader, public official, NGO spokesperson, or celebrity, those few minutes on air can shape public perception, influence trust, and determine how your message is received. Yet many guests walk into the studio unprepared. Because we all have conversations, most […]
12
Jan
Jan
The answer to ‘what is the state of media training in Nigeria’ is one word: misunderstood. There needs to be an alternative term for media training because if you ask the layman on the street about media training in Nigeria, they will tell you that media organisations do not invest enough in training journalists. Google […]