Since discovering the PESO Model™ Framework six years ago, I have advocated for its use. The original framework resulted from careful observation of PR industry trends and, in a sense, predicted the industry’s trajectory. Through the years, we have seen the increased relevance of this framework as the power of social media unfolded and some […]
Author Archives: Efe Obiomah
Today is International Women’s Day and we are celebrating it with the theme, Inspire Inclusion. The day marks a call to action for accelerating gender parity and this year’s theme aims to ensure that the needs, interests, and aspirations of women and girls are rightly valued and included. Businesses can use public relations (PR) to inspire inclusion […]
29
Jan
Jan
This time last year, Public Relations (PR) practitioners world-over panicked. Why? They heard or read that ChatGPT would take their jobs. But after months of exploring the use of ChatGPT and studying the subject of generative artificial intelligence (AI), most PR pros realised that they had been using AI if they had used Grammarly to […]
23
Nov
Nov
Imagine that your organisation has just empowered cocoa farmers in your community. This initiative will reduce your input cost by 50 per cent while enhancing the lives of the farmers in your local community. It will also reduce your carbon footprint by 30%. How does your organisation communicate these corporate social responsibility (CSR) results to […]
Imagine you pick up your mobile phone in the morning, and the first message you see is from your shareholder asking the question: How do we build a cult following for our brand? The question must have kept your investor awake all night, so you must quickly provide an answer. What will be your answer? […]
07
Aug
Aug
The quote by Bryan Eisenberg “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell” is hugely popular in digital marketing circles, and for good reason. This is because storytelling is a powerful tool for persuasion as it can appeal to the emotions of the audience. Emotions wield more power […]
03
Jul
Jul
The talk about content can be overwhelming for small business owners but the reality is that the future is digital and having your own media is no longer a fad but a necessity. Ideally, your own media should be a medium under your control such as a website or blog. However, as a small business […]
15
May
May
Nigerian chef, Hilda Effiong Bassey aka “Hilda Baci,” and her cook-a-thon trended all weekend. Whilst the chef set out to break a Guinness World Record of the “longest cooking marathon by an individual,” the #HildaBaciCookathon is a PR event that was carefully planned. Here are seven things to note from the record-breaking event. Hilda Baci […]
24
Feb
Feb
Non-governmental organisations (NGOs), non-profits and the public sector do not sell products but communicate with the public like commercial organisations. As such, NGOs and public institutions have similar public relations (PR) or communication goals. Their communication goals range from raising awareness about social issues and public policy to changing attitudes, gaining public trust, raising funds […]
16
Jan
Jan
It’s almost the end of January so let me quickly wish you a happy New Year before it becomes too late to do so! In 2022, we provided lots of PR tips for personal branding and those suited to businesses that market consumer goods, that is business-to-business or B2C companies. To kick off 2023, we […]