I love period dramas. Although fictional, they include elements of history that spark my curiosity and prompt me to do more research. I also have an affinity for the Guinness brand because my foray into marketing and subsequently public relations began at an agency that had Guinness as one of its clients. For these reasons, […]
Author Archives: Efe Obiomah
29
Sep
Sep
At Brand Spark, we believe in the power of stories that challenge norms, stir emotions, and spark conversations. So when The Unfettered Woman, written by our founder, Efe Obiomah, received another glowing review, this time in The Guardian Newspaper, we couldn’t contain our excitement, The review, titled ‘Obiomah’s Contemplative Meditation on Womanhood, Identity in The […]
29
Jul
Jul
This past Sunday, BusinessDay gave more than ink and column inches to The Unfettered Woman. When a debut title occupies nearly two-thirds of a national newspaper page, it speaks volumes. Our founder, Efe Obiomah, didn’t just publish a book. She offered a mirror, intimate yet collective, lyrical yet unflinching. And BusinessDay captured it in a […]
16
Jul
Jul
As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
30
Jun
Jun
Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
08
Mar
Mar
Today, Tech Economy released its 2025 list of 100 Women Shaping the Future in celebration of International Women’s Day, and Efe Obiomah was recognised in the PR, Communications, and Marketing category. The featured influential female leaders including the Deputy Secretary-General of the United Nations and Chair of the UN Sustainable Development Group, Amina J. Mohammed, […]
03
Mar
Mar
As a Nigerian PR professional, I was ahead of my time in 2012 when I started demanding that my event videographers edit event coverage footage to 5-minute clips. What most Nigerian videographers did back then was record an entire two-hour event without any editing, burn it onto a DVD and dump it with the client. […]
10
Feb
Feb
As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. Most people also had to travel abroad to attend short courses to gain knowledge on brand building. For these reasons, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn […]
13
Jan
Jan
Teesas Education is an African-focused education transformation company that empowers learners, educators, and institutions with cutting-edge digital solutions. The Challenge Teesas Education launched in August 2021 as a culturally relevant, curriculum-aligned learning app for African children. However, the real ambition was even bigger: to evolve into an impact-driven education transformation company, serving not just families, […]
10
Jan
Jan
Have you ever attended a brand workshop where you were told that brands are like people? Yet, whilst most businesses are deliberate about building their organisational or product brands, entrepreneurs and executives fall short in building their personal brands. In 2025, this is a non-negotiable. Personal branding has enormous benefits, one of which is that […]