On the same night that Brand Spark was recognised with four nominations at the Lagos Public Relations Industry Gala and Awards (LaPRIGA), our founder, Efe Obiomah, achieved another remarkable milestone. She was named one of the 50 recipients of The Industry’s Women’s Changemaker Awards 2025, a prestigious honour celebrating women who are shaping the future […]
Author Archives: Efe Obiomah
17
Nov
Nov
At the recent Women in Rotary District 9112 retreat, themed ‘Leave No Woman Behind’ and organised in partnership with Mindsplace, Brand Spark’s founder Efe Obiomah delivered a compelling and inspirational session that left participants energised and empowered. As a guest speaker, she shared insights on how personal branding can be a transformative tool in overcoming […]
13
Oct
Oct
Brand Spark was delighted to partner with Nigerian telepsychiatry platform Mindsplace to host its second annual World Mental Health Day Awakening Summit on 10 October in a fully virtual experience. Themed ‘UNITE25: Communities Supporting Wellbeing in Crisis and Beyond,’ the summit drew nearly 2,000 participants and showcased how technology can catalyse mental health awareness and […]
07
Oct
Oct
I love period dramas. Although fictional, they include elements of history that spark my curiosity and prompt me to do more research. I also have an affinity for the Guinness brand because my foray into marketing and subsequently public relations began at an agency that had Guinness as one of its clients. For these reasons, […]
29
Sep
Sep
At Brand Spark, we believe in the power of stories that challenge norms, stir emotions, and spark conversations. So when The Unfettered Woman, written by our founder, Efe Obiomah, received another glowing review, this time in The Guardian Newspaper, we couldn’t contain our excitement, The review, titled ‘Obiomah’s Contemplative Meditation on Womanhood, Identity in The […]
29
Jul
Jul
This past Sunday, BusinessDay gave more than ink and column inches to The Unfettered Woman. When a debut title occupies nearly two-thirds of a national newspaper page, it speaks volumes. Our founder, Efe Obiomah, didn’t just publish a book. She offered a mirror, intimate yet collective, lyrical yet unflinching. And BusinessDay captured it in a […]
16
Jul
Jul
As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
30
Jun
Jun
Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
Agencies Should be Strategic Partners In May 2025, the Chartered Institute of Bankers (CIBN) House in Victoria Island played host to the sixth edition of the Industry Summit, a gathering of Nigeria’s top minds in branding, communications, and marketing. This year’s theme—‘Understanding Changing Consumer Preferences in Troubled FMCG Space’—couldn’t have been more timely, as brands […]
03
Mar
Mar
As a Nigerian PR professional, I was ahead of my time in 2012 when I started demanding that my event videographers edit event coverage footage to 5-minute clips. What most Nigerian videographers did back then was record an entire two-hour event without any editing, burn it onto a DVD and dump it with the client. […]