As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. Most people also had to travel abroad to attend short courses to gain knowledge on brand building. For these reasons, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn […]
Author Archives: Efe Obiomah
13
Jan
Jan
Teesas Education is an African-focused education transformation company that empowers learners, educators, and institutions with cutting-edge digital solutions. The Challenge Teesas Education launched in August 2021 as a culturally relevant, curriculum-aligned learning app for African children. However, the real ambition was even bigger: to evolve into an impact-driven education transformation company, serving not just families, […]
10
Jan
Jan
Have you ever attended a brand workshop where you were told that brands are like people? Yet, whilst most businesses are deliberate about building their organisational or product brands, entrepreneurs and executives fall short in building their personal brands. In 2025, this is a non-negotiable. Personal branding has enormous benefits, one of which is that […]
06
Jan
Jan
Izedon Carbonates (trading as IzeCarb) is a Nigerian private company specialising in the production of calcium carbonate-based industrial minerals and fillers. The Challenge Izedon Carbonates set out to build Nigeria’s first fully integrated calcium carbonate production factory in Lampese, Edo State. But beyond infrastructure, the real challenge was perception: how do you brand a mineral […]
23
Dec
Dec
Imose Technologies Limited is an indigenous technology company specialising in the design, development and manufacturing of affordable, high-quality mobile phones, tablets, laptops and other devices. Strategic Milestones in 2024 The Challenge When Brand Spark began working with Imose Technologies in 2022, the brand had been operating for nearly a decade. Despite a solid product lineup and […]
28
Oct
Oct
Like a speaking engagement, moderating a panel discussion is a way to build your personal brand and increase your visibility as a business owner, executive or public relations practitioner. However effectively moderating a panel discussion requires some preparation. Here are the seven steps I followed in moderating the panel discussions at the Mindsplace Awakening Summit […]
16
Jul
Jul
This seems like a question for the beginning of the year, but 16 July is World PR Day, WPRD, so what better time to ask? The 2024 theme for WPRD is “The Future of Public Relations in a Changing World” and we cannot look into the future without looking at the past. So, my response […]
10
Jun
Jun
Today’s post is about dumbing it down and keeping it simple stupid (K.I.S.S) because there is still a low understanding of what public relations is. We’re going back to basics and getting familiar with some of the most popular public relations terms associated with the profession. Article We are tempted to say that A is […]
21
May
May
People make mistakes and accidents happen, so crises are inevitable in business. Where there is a crisis, there will be negative publicity. We do not subscribe to the notion that “All publicity is good publicity,” but believe you can turn negative publicity positive through a strategic process. Here are five tips to help you manage and transform a challenging […]
10
Apr
Apr
Since discovering the PESO Model™ Framework six years ago, I have advocated for its use. The original framework resulted from careful observation of PR industry trends and, in a sense, predicted the industry’s trajectory. Through the years, we have seen the increased relevance of this framework as the power of social media unfolded and some […]