Category Archives: Case Studies

Case Study: How Teesas Education became a top 3 EdTech brand in Nigeria

Teesas Education is an African-focused education transformation company that empowers learners, educators, and institutions with cutting-edge digital solutions. The Challenge Teesas Education launched in August 2021 as a culturally relevant, curriculum-aligned learning app for African children. However, the real ambition was even bigger: to evolve into an impact-driven education transformation company, serving not just families, […]

Case Study: Positioning Izedon Carbonates as an industry disruptor and leader

Izedon Carbonates (trading as IzeCarb) is a Nigerian private company specialising in the production of calcium carbonate-based industrial minerals and fillers. The Challenge Izedon Carbonates set out to build Nigeria’s first fully integrated calcium carbonate production factory in Lampese, Edo State. But beyond infrastructure, the real challenge was perception: how do you brand a mineral […]

Case Study: Repositioning Imose Technologies as a people-first tech brand and national pride

Imose Technologies Limited is an indigenous technology company specialising in the design, development and manufacturing of affordable, high-quality mobile phones, tablets, laptops and other devices. Strategic Milestones in 2024 The Challenge When Brand Spark began working with Imose Technologies in 2022, the brand had been operating for nearly a decade. Despite a solid product lineup and […]

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