The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]
Tag Archives: Branding
18
Nov
Nov
As the influence of the screen – television, cinema and streaming – continues to increase, debates about the negative impacts of television continue to rage. Still, television plays an important role in public relations (PR). Ahead of World Television Day, we are spotlighting some movies and TV shows you can enjoy this weekend with noteworthy […]
10
Oct
Oct
“Brand story” and “storytelling” are new buzzwords thrown around by content marketers which have left many clients locally, feeling bamboozled. If you are one of those clients, after reading this post, you will be at ease. Let us begin with the “Brand story.” A “Brand story” captures the essence of your brand by recounting the […]
29
Sep
Sep
A couple of days ago, I found myself in a discussion about the logos of the three major contending political parties – it’s great to be able to say “three major parties.” At the core of the discussion was the Nigerian Labour Party’s brand recognition amid its growing popularity. Someone wanted to know what the […]
01
Aug
Aug
When you ask most individuals what is the most important thing required to start a business, they say funding. When you ask what they require to grow their business, they say funding. Money will never be enough for any business irrespective of size, so the secret is to prioritise and to learn to scale and […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]