Almost anyone can start a podcast and talk about just anything. You do not have to be a journalist. A person, a couple, or a few people sit across from each other at a table with microphones, conversing, and you have a podcast. In some instances, the podcasts are cosy. The hosts and guests sit […]
Tag Archives: reputation management
02
Mar
Mar
I read a LinkedIn post recently about how a Nigerian real estate company turned its business around. According to the writer, the biggest challenge real estate companies face in Nigeria is distrust. This distrust results from using prospective homeowners’ funds to build properties and missing delivery deadlines. After realising this, the company decided to diversify […]
03
Feb
Feb
It’s 2026. New political parties are gaining ground, politicians are cross-carpeting at record speed, and opposition battles are gearing up to become loud, emotional, and fierce. As always, Nigerians will call for civility – urging politicians to focus on issues rather than personal attacks. Yet many will ignore this call, not necessarily out of malice, […]
07
Oct
Oct
I love period dramas. Although fictional, they include elements of history that spark my curiosity and prompt me to do more research. I also have an affinity for the Guinness brand because my foray into marketing and subsequently public relations began at an agency that had Guinness as one of its clients. For these reasons, […]
20
Dec
Dec
The 2022 FIFA World Cup came to a magical end on Sunday. As the Supersport presenter Thomas Mlambo said, the final was the “fairytale end fans wanted.” Lionel Messi finally lifted the FIFA World Cup trophy, perhaps the most coveted sports trophy in the world, and the only football award which was hitherto missing from […]
05
Sep
Sep
Several Nigerian small businesses are unfamiliar with the 7Ps of Marketing also known as the Marketing Mix. As such, they are not exploiting them appropriately to grow their businesses. The marketing mix consists of; the product (or service), price, place (distribution), promotion (advertising, product PR, sales promotions, direct marketing and personal selling), physical evidence, people […]