Our Brand Story

When most people in Nigeria think about public relations, they think about media relations. When they think about branding, they think about advertising. When they think about brands, they think about products and services.

We want to change these mindsets while building bankable personal and organisational brands.

Public relations is at our core, but we do not shy away from the fact that digital media have disrupted PR. We also recognise that the lines between marketing and public relations are blurring. At Brand Spark, we are operating at the intersection. That is why we simply refer to ourselves as ‘Brand Builders.’

We adopt a holistic approach by integrating paid, earned, shared and own media to deliver synergy in communication. This integrated communication strategy allows us focus on who the target audiences are, how and where to reach them.

So, whether it is launching a new product, promoting an idea, influencing public opinion, showcasing sustainable business practices or defending a personality or business in crisis, our mission is to build people and organisations into reputable brands by fostering strong relationships with those who matter so they can be profitable. However, we ensure that the brands we build have a strong purpose.

For new brands, we grow visibility quickly to ensure that the brand sparks; and for established brands, we add the spark to re-energise them. As a contemporary public relations firm, this means deploying social media marketing and influencer programmes as much as pursuing newspaper editorials or television interviews so long as the client’s objective is met.