This past Sunday, BusinessDay gave more than ink and column inches to The Unfettered Woman. When a debut title occupies nearly two-thirds of a national newspaper page, it speaks volumes.
Our founder, Efe Obiomah, didn’t just publish a book. She offered a mirror, intimate yet collective, lyrical yet unflinching. And BusinessDay captured it in a review that felt less like a critique and more like a celebration.
Here’s what stood out to us:
‘In a business world increasingly attuned to diversity, equity and inclusion, Obiomah’s book arrives as a timely, piercingly honest reflection on the psychological and cultural frameworks that shape women’s identities…’
They didn’t stop there.
‘Through a rich blend of storytelling, poetry, and reflective essays, Obiomah offers a multi-layered narrative shaped by personal trials, spiritual crises, emotional trauma, and the quiet ache of repressed ambition. But her story is not singular….’
The book also received praise for the storytelling structure.
‘Structurally, The Unfettered Woman defies convention. It moves in non linear form like real transformation through journal style entries, poems, meditations, and essays. For the typical business reader, this may seem unfamiliar. But therein lies its brilliance: the format reflects its subject.
They add that:
‘Obiomah resists the pressure to organise her truth into a neat arc, just as she resists the cultural boxes women are forced to occupy. Her prose is lyrical and unfiltered, marked by moments of fierce clarity and deep tenderness. She does not posture as a guru or solution-provider, but as a fellow traveller in the business of becoming. Her vulnerability is her authority. Her story is her strategy…’
In true Brand Spark fashion, we’re immensely proud of our founder for the courage to write and publish this book.
The online review featured keywords like sexism, discrimination, human rights, feminism, and social movements. Want to read it for yourself? The review is available on BusinessDay’s subscription platform here. And to journey through the full book, order your copy here.
