A journalist offered to write a news story for my upcoming PR training, so I sent her a press release. She responded, stating it would be stronger if it began with a statement from me – she wanted me to comment on the recent crisis faced by Nigerian celebrities and social media influencers to make […]
Category Archives: Case Studies
13
Jan
Jan
Teesas Education is an African-focused education transformation company that empowers learners, educators, and institutions with cutting-edge digital solutions. The Challenge Teesas Education launched in August 2021 as a culturally relevant, curriculum-aligned learning app for African children. However, the real ambition was even bigger: to evolve into an impact-driven education transformation company, serving not just families, […]
06
Jan
Jan
Izedon Carbonates (trading as IzeCarb) is a Nigerian private company specialising in the production of calcium carbonate-based industrial minerals and fillers. The Challenge Izedon Carbonates set out to build Nigeria’s first fully integrated calcium carbonate production factory in Lampese, Edo State. But beyond infrastructure, the real challenge was perception: how do you brand a mineral […]