Brand Spark was delighted to partner with Nigerian telepsychiatry platform Mindsplace to host its second annual World Mental Health Day Awakening Summit on 10 October in a fully virtual experience. Themed ‘UNITE25: Communities Supporting Wellbeing in Crisis and Beyond,’ the summit drew nearly 2,000 participants and showcased how technology can catalyse mental health awareness and […]
Category Archives: CSR
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Imagine that your organisation has just empowered cocoa farmers in your community. This initiative will reduce your input cost by 50 per cent while enhancing the lives of the farmers in your local community. It will also reduce your carbon footprint by 30%. How does your organisation communicate these corporate social responsibility (CSR) results to […]
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Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in this market, start-ups do not care about brand building. All they want to do is sell, and they often turn to digital marketing to drive sales. How this interest in PR amongst Nigerian founders came to […]