Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
Tag Archives: B2B PR
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Jan
Jan
It’s almost the end of January so let me quickly wish you a happy New Year before it becomes too late to do so! In 2022, we provided lots of PR tips for personal branding and those suited to businesses that market consumer goods, that is business-to-business or B2C companies. To kick off 2023, we […]