It’s been only a week since Efe Obiomah released her PR book, and the industry is raving about it. The Industry Newspaper was first to break the news that it would be released on 16 February, and the reactions on LinkedIn and other social media platforms were instant — a wave of unmistakable commendation and […]
Tag Archives: pr
16
Jul
Jul
As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
10
Apr
Apr
Since discovering the PESO Model™ Framework six years ago, I have advocated for its use. The original framework resulted from careful observation of PR industry trends and, in a sense, predicted the industry’s trajectory. Through the years, we have seen the increased relevance of this framework as the power of social media unfolded and some […]