On the same night that Brand Spark was recognised with four nominations at the Lagos Public Relations Industry Gala and Awards (LaPRIGA), our founder, Efe Obiomah, achieved another remarkable milestone. She was named one of the 50 recipients of The Industry’s Women’s Changemaker Awards 2025, a prestigious honour celebrating women who are shaping the future across diverse fields.
A Testament to Leadership and Impact
The nomination letter captured the essence of this recognition:
‘It is with great pleasure that we write to inform you that you have been nominated for the Industry Top 50 Women in 2025, otherwise known as The Industry Changemakers Awards. You were listed among the forty-nine (49) other reputable, upwardly mobile women in business, entrepreneurship, integrated marketing communication, sustainability, finance, culture, tourism, governance, and other fields.‘
Compiled by the editorial team of The Industry Newspaper and select brand marketing editors, the list reflects the track records and achievements of women who have made significant contributions during the year under review.
Why This Matters
Efe’s dedication, consistency, and innovative approach to enhancing brand reputation have not only strengthened Brand Spark’s clients but also left a lasting mark on the wider PR industry. Her commitment to excellence and passion for nurturing talent have inspired countless individuals, particularly women, who aspire to make a difference in public relations in Nigeria.
The recognition is also remarkable as it coincides with Efe’s twentieth year of working in Nigeria’s marketing and communications industry, even as she plans to release her second book, but debut PR book titled: How to Build a Successful Public Relations Career in Nigeria.
This award is a personal accolade as well as a recognition of the impact of visionary leadership in a young organisation like ours. At just three and a half years old, Brand Spark continues to shine because of the values Efe embodies: resilience, creativity, and unwavering belief in the power of communication.
Looking Forward
Efe’s inclusion in the Top 50 Women Changemakers is a reminder that the work we do at Brand Spark resonates far beyond campaigns and clients. It is about paving the way for future generations, raising standards, and proving that excellence knows no age or size of firm.
We celebrate this honour with immense pride, knowing that it reflects not only Efe’s accomplishments but also the collective spirit of Brand Spark. Here’s to continuing to spark change, inspire others, and redefine what’s possible in the PR industry.
