Picture this: at a recent client meeting, the CEO announced a sales incentive and said to the marketing manager, ‘Make sure everyone is aware.’ HR, sales, production, and marketing were all in the room, yet no one owned internal communication. A couple of weeks later, in the same meeting room, the team discussed staff disappointment […]
Category Archives: Uncategorized
15
Dec
Dec
On Friday, 12 December, Brand Spark proudly stood among the brightest names in the Nigerian PR industry at the Lagos PR Industry Gala and Awards (LaPRIGA). Though we didn’t walk away with a trophy, we were honoured with nominations in four prestigious categories: Why Nominations Matter At just three and a half years old, Brand […]
15
Dec
Dec
On the same night that Brand Spark was recognised with four nominations at the Lagos Public Relations Industry Gala and Awards (LaPRIGA), our founder, Efe Obiomah, achieved another remarkable milestone. She was named one of the 50 recipients of The Industry’s Women’s Changemaker Awards 2025, a prestigious honour celebrating women who are shaping the future […]
17
Nov
Nov
At the recent Women in Rotary District 9112 retreat, themed ‘Leave No Woman Behind’ and organised in partnership with Mindsplace, Brand Spark’s founder Efe Obiomah delivered a compelling and inspirational session that left participants energised and empowered. As a guest speaker, she shared insights on how personal branding can be a transformative tool in overcoming […]
Agencies Should be Strategic Partners In May 2025, the Chartered Institute of Bankers (CIBN) House in Victoria Island played host to the sixth edition of the Industry Summit, a gathering of Nigeria’s top minds in branding, communications, and marketing. This year’s theme—‘Understanding Changing Consumer Preferences in Troubled FMCG Space’—couldn’t have been more timely, as brands […]
03
Mar
Mar
As a Nigerian PR professional, I was ahead of my time in 2012 when I started demanding that my event videographers edit event coverage footage to 5-minute clips. What most Nigerian videographers did back then was record an entire two-hour event without any editing, burn it onto a DVD and dump it with the client. […]
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Dec
Dec
Imose Technologies Limited is an indigenous technology company specialising in the design, development and manufacturing of affordable, high-quality mobile phones, tablets, laptops and other devices. Strategic Milestones in 2024 The Challenge When Brand Spark began working with Imose Technologies in 2022, the brand had been operating for nearly a decade. Despite a solid product lineup and […]