Imose Technologies Limited is an indigenous technology company specialising in the design, development and manufacturing of affordable, high-quality mobile phones, tablets, laptops and other devices.
Strategic Milestones in 2024
- Factory Expansion: Two assembly plants in Lagos and Edo, with capacity to produce 500,000+ devices annually.
- BOI Facility: BOI ₦2 billion support enabled staff growth, operational scale, and national distribution.
- NASENI Partnership: Marked the joint venture agreement with NASENI to produce laptops and tablets.
The Challenge
When Brand Spark began working with Imose Technologies in 2022, the brand had been operating for nearly a decade. Despite a solid product lineup and loyal customer base, Imose lacked the visibility and positioning needed to attract institutional clients. The challenge was to help the company elevate its public profile, sharpen its messaging, and prepare for strategic growth.
The Turning Point: 2024
In its 10th year of operation, Imose entered a new phase of expansion and recognition. Brand Spark played a key role in guiding the brand through this transition, helping it align with national priorities and institutional credibility.
Brand Spark’s Strategic Contributions
- Strategic Advisory: Recommended that Imose open its facilities to government and institutional stakeholders to build trust and visibility. This led to visits from:
- Dr. ’Bosun Tijani, Minister of Communications, Innovation & Digital Economy, who commended Imose’s contribution to the digital economy.
- Dr. Olasupo Olusi, Managing Director of the Bank of Industry (BOI), who described Imose as a ‘great Nigerian story’ and highlighted its alignment with BOI’s pillars of youth, women, and digital transformation.
- Website Revamp: Collaborated with Imose’s in-house marketing team to redesign and restructure the brand’s website, improving user experience, product visibility, and institutional appeal.
- Product Communications: Supported the rollout of key devices, including the Sempe, BAM III and the NASENI-backed Zedon X-Pro laptop and 10.5-inch tablet, with messaging focused on affordability, durability, and local manufacturing.
- Thought Leadership: Amplified the voice of Executive Director Taiye Osayi-Izedonmwen, reinforcing Imose’s commitment to local manufacturing and women’s empowerment.
Impact of Brand Spark’s Work
- Strengthened Imose’s credibility with government and institutional stakeholders
- Improved digital presence and brand accessibility through website overhaul
- Positioned Imose as a national tech brand aligned with Nigeria’s digital economy goals
- Supported the brand’s transition from quiet operator to recognised industry player
Let’s work with you. Email hello@thebrandsparks.com
