The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) hosted its June 2026 PR Clinic on 4 June, and it was a truly special moment for Brand Spark’s Founder, Efe Obiomah. Fresh off the release of her new book, How to Build a Successful Public Relations Career in Nigeria, Efe was honoured by the chapter for her contributions to the profession and her commitment to developing the next generation of PR practitioners.
Held at the Eko FM Multipurpose Hall in Agidingbi, Ikeja, the June Clinic carried the same title as her book: How to Build a Successful Public Relations Career. The event brought together public relations professionals and industry leaders for an engaging fireside chat featuring Efe and Segun McMedal, former Chairman of the NIPR Lagos Chapter. Their conversation was as insightful as it was inspiring, offering practical wisdom, lived experience, and forward‑looking perspectives on the evolving PR landscape.
During the session, Efe shared key lessons from her book, emphasising the importance of intentional career development, continuous learning, strong internal relationships, strategic positioning, and building a personal brand rooted in authenticity. She spoke passionately about the need for PR professionals to acquire the right skills and industry certifications to excel. Her message resonated profoundly with young practitioners seeking guidance in a competitive industry.
For Efe, the recognition from NIPR Lagos is a meaningful affirmation of her mission to demystify public relations in Nigeria – a mission she has championed for over a decade through thought leadership, professional training, and capacity‑building initiatives.
It also marks a proud milestone for our team at Brand Spark, as we remain committed to building people and organisations and making public relations services accessible to all – whether a business executive, personality, philanthropist, start‑up, multinational corporation, non‑profit, or government agency.
Efe’s honour is a celebration of what is possible when passion meets purpose, and a glimpse of the impact still to come.
Copies of How to Build a Successful Public Relations Career in Nigeria are available at Rovingheights bookstore. Alternatively, place an order on Selar, and it will be delivered to you.
