A lot of Nigerian start-ups or small business owners are in a hurry to hire a PR firm to launch their businesses. However, when these small business owners approach PR consultants seeking their services, more often than not, they are unfamiliar with the briefing process. The relationship between any organisation and PR firm should kick […]
21
Jul
Jul
When many people think of branding, they think about logos, brand colours and slogans. However, when you think of personal branding, it becomes glaring that branding is much more than the visual elements. This is because your reputation is your personal brand. A key goal behind building a personal brand is to create a strong […]
11
Jul
Jul
We are very excited to bring this blog where we will discuss all things about branding and public relations (PR) as it affects individuals and organisations. These tips will help you use PR to your advantage. But for a start, here are seven truths we have learnt about running a small business in Nigeria. Define […]