A journalist offered to write a news story for my upcoming PR training, so I sent her a press release. She responded, stating it would be stronger if it began with a statement from me – she wanted me to comment on the recent crisis faced by Nigerian celebrities and social media influencers to make […]
Category Archives: PR
23
Feb
Feb
It’s been only a week since Efe Obiomah released her PR book, and the industry is raving about it. The Industry Newspaper was first to break the news that it would be released on 16 February, and the reactions on LinkedIn and other social media platforms were instant — a wave of unmistakable commendation and […]
28
Jan
Jan
TV interviews in Nigeria or anywhere in the world are delicate moments. Whether you’re a business leader, public official, NGO spokesperson, or celebrity, those few minutes on air can shape public perception, influence trust, and determine how your message is received. Yet many guests walk into the studio unprepared. Because we all have conversations, most […]
12
Jan
Jan
The answer to ‘what is the state of media training in Nigeria’ is one word: misunderstood. There needs to be an alternative term for media training because if you ask the layman on the street about media training in Nigeria, they will tell you that media organisations do not invest enough in training journalists. Google […]
07
Oct
Oct
I love period dramas. Although fictional, they include elements of history that spark my curiosity and prompt me to do more research. I also have an affinity for the Guinness brand because my foray into marketing and subsequently public relations began at an agency that had Guinness as one of its clients. For these reasons, […]
16
Jul
Jul
As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
30
Jun
Jun
Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
16
Jul
Jul
This seems like a question for the beginning of the year, but 16 July is World PR Day, WPRD, so what better time to ask? The 2024 theme for WPRD is “The Future of Public Relations in a Changing World” and we cannot look into the future without looking at the past. So, my response […]
10
Jun
Jun
Today’s post is about dumbing it down and keeping it simple stupid (K.I.S.S) because there is still a low understanding of what public relations is. We’re going back to basics and getting familiar with some of the most popular public relations terms associated with the profession. Article We are tempted to say that A is […]
21
May
May
People make mistakes and accidents happen, so crises are inevitable in business. Where there is a crisis, there will be negative publicity. We do not subscribe to the notion that “All publicity is good publicity,” but believe you can turn negative publicity positive through a strategic process. Here are five tips to help you manage and transform a challenging […]