This past Sunday, BusinessDay gave more than ink and column inches to The Unfettered Woman. When a debut title occupies nearly two-thirds of a national newspaper page, it speaks volumes. Our founder, Efe Obiomah, didn’t just publish a book. She offered a mirror, intimate yet collective, lyrical yet unflinching. And BusinessDay captured it in a […]
Author Archives: Efe Obiomah
16
Jul
Jul
As the world marks World PR Day 2025, we at Brand Spark join the global public relations community in reflecting on the power and responsibility of public relations in a time of profound social, political, and cultural divisions. The theme this year, ‘Building Bridges & Navigating Polarisation’ is both a timely challenge and an enduring […]
30
Jun
Jun
Reading B2B Tech PR backwards, the phrase becomes: PR (public relations), Tech (technology) and B2B (business-to-business). Consequently, to understand the meaning of B2B Tech PR, one must consider how these three concepts come together. Each layer adds its own complexity –public relations defines the approach, technology anchors the subject matter, and B2B clarifies the audience. […]
Agencies Should be Strategic Partners In May 2025, the Chartered Institute of Bankers (CIBN) House in Victoria Island played host to the sixth edition of the Industry Summit, a gathering of Nigeria’s top minds in branding, communications, and marketing. This year’s theme—‘Understanding Changing Consumer Preferences in Troubled FMCG Space’—couldn’t have been more timely, as brands […]
03
Mar
Mar
As a Nigerian PR professional, I was ahead of my time in 2012 when I started demanding that my event videographers edit event coverage footage to 5-minute clips. What most Nigerian videographers did back then was record an entire two-hour event without any editing, burn it onto a DVD and dump it with the client. […]
10
Feb
Feb
As a young marketing executive in Nigeria in the 2000s, I did not know any marketing books by Nigerian authors to build my marketing knowledge. Most people also had to travel abroad to attend short courses to gain knowledge on brand building. For these reasons, I was thrilled when Ayodotun Akinfenwa Akinfenwa announced on LinkedIn […]
13
Jan
Jan
Teesas Education is an African-focused education transformation company that empowers learners, educators, and institutions with cutting-edge digital solutions. The Challenge Teesas Education launched in August 2021 as a culturally relevant, curriculum-aligned learning app for African children. However, the real ambition was even bigger: to evolve into an impact-driven education transformation company, serving not just families, […]
10
Jan
Jan
Have you ever attended a brand workshop where you were told that brands are like people? Yet, whilst most businesses are deliberate about building their organisational or product brands, entrepreneurs and executives fall short in building their personal brands. In 2025, this is a non-negotiable. Personal branding has enormous benefits, one of which is that […]
06
Jan
Jan
Izedon Carbonates (trading as IzeCarb) is a Nigerian private company specialising in the production of calcium carbonate-based industrial minerals and fillers. The Challenge Izedon Carbonates set out to build Nigeria’s first fully integrated calcium carbonate production factory in Lampese, Edo State. But beyond infrastructure, the real challenge was perception: how do you brand a mineral […]
23
Dec
Dec
Imose Technologies Limited is an indigenous technology company specialising in the design, development and manufacturing of affordable, high-quality mobile phones, tablets, laptops and other devices. Strategic Milestones in 2024 The Challenge When Brand Spark began working with Imose Technologies in 2022, the brand had been operating for nearly a decade. Despite a solid product lineup and […]