A journalist offered to write a news story for my upcoming PR training, so I sent her a press release. She responded, stating it would be stronger if it began with a statement from me – she wanted me to comment on the recent crisis faced by Nigerian celebrities and social media influencers to make […]
23
Feb
Feb
It’s been only a week since Efe Obiomah released her PR book, and the industry is raving about it. The Industry Newspaper was first to break the news that it would be released on 16 February, and the reactions on LinkedIn and other social media platforms were instant — a wave of unmistakable commendation and […]
03
Feb
Feb
It’s 2026. New political parties are gaining ground, politicians are cross-carpeting at record speed, and opposition battles are gearing up to become loud, emotional, and fierce. As always, Nigerians will call for civility – urging politicians to focus on issues rather than personal attacks. Yet many will ignore this call, not necessarily out of malice, […]
28
Jan
Jan
TV interviews in Nigeria or anywhere in the world are delicate moments. Whether you’re a business leader, public official, NGO spokesperson, or celebrity, those few minutes on air can shape public perception, influence trust, and determine how your message is received. Yet many guests walk into the studio unprepared. Because we all have conversations, most […]
12
Jan
Jan
The answer to ‘what is the state of media training in Nigeria’ is one word: misunderstood. There needs to be an alternative term for media training because if you ask the layman on the street about media training in Nigeria, they will tell you that media organisations do not invest enough in training journalists. Google […]
15
Dec
Dec
On Friday, 12 December, Brand Spark proudly stood among the brightest names in the Nigerian PR industry at the Lagos PR Industry Gala and Awards (LaPRIGA). Though we didn’t walk away with a trophy, we were honoured with nominations in four prestigious categories: Why Nominations Matter At just three and a half years old, Brand […]
15
Dec
Dec
On the same night that Brand Spark was recognised with four nominations at the Lagos Public Relations Industry Gala and Awards (LaPRIGA), our founder, Efe Obiomah, achieved another remarkable milestone. She was named one of the 50 recipients of The Industry’s Women’s Changemaker Awards 2025, a prestigious honour celebrating women who are shaping the future […]
17
Nov
Nov
At the recent Women in Rotary District 9112 retreat, themed ‘Leave No Woman Behind’ and organised in partnership with Mindsplace, Brand Spark’s founder Efe Obiomah delivered a compelling and inspirational session that left participants energised and empowered. As a guest speaker, she shared insights on how personal branding can be a transformative tool in overcoming […]
13
Oct
Oct
Brand Spark was delighted to partner with Nigerian telepsychiatry platform Mindsplace to host its second annual World Mental Health Day Awakening Summit on 10 October in a fully virtual experience. Themed ‘UNITE25: Communities Supporting Wellbeing in Crisis and Beyond,’ the summit drew nearly 2,000 participants and showcased how technology can catalyse mental health awareness and […]
07
Oct
Oct
I love period dramas. Although fictional, they include elements of history that spark my curiosity and prompt me to do more research. I also have an affinity for the Guinness brand because my foray into marketing and subsequently public relations began at an agency that had Guinness as one of its clients. For these reasons, […]